Please use this identifier to cite or link to this item:
http://hdl.handle.net/123456789/2434
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Din, N. | en_US |
dc.contributor.author | Rahman, R. A. A. | en_US |
dc.contributor.author | Hashim, N. H. | en_US |
dc.contributor.author | Abdullah, S. K. | en_US |
dc.contributor.author | Gani, N. I. A. | en_US |
dc.contributor.author | Mansor, N. A. | en_US |
dc.date.accessioned | 2022-01-10T14:55:59Z | - |
dc.date.available | 2022-01-10T14:55:59Z | - |
dc.date.issued | 2021 | - |
dc.identifier.issn | 2710–6519 | - |
dc.identifier.uri | http://hdl.handle.net/123456789/2434 | - |
dc.description | Mycite | en_US |
dc.description.abstract | ealthy eating is a significant concern in public health. People who are health-conscious or have special dietary requirements prioritise nutrition and calorie consumption. Thus, many customers rely on the information on a restaurant’s menu when making their purchase decisions. This study aims to investigate the relationship between nutritional information as well as portion size in restaurant menus and customer purchase decisions. A self-administered survey was conducted in the area of Shah Alam, the state capital of Selangor, Malaysia. A purposive sampling with 107 usable questionnaires was analysed using Structural Equation Modelling (PLS-SEM). The results revealed that nutritional information and portion size in restaurant menus significantly influenced customer purchase decisions. As a consequence, restaurants face a crucial challenge in providing nutritional information and portion size in their menus in a way that gives them a competitive advantage and at the same time compels customers to make healthy eating choices. | en_US |
dc.publisher | Taylor’s University Sdn Bhd | en_US |
dc.relation.ispartof | Asia-Pacific Journal of Innovation in Hospitality and Tourism | en_US |
dc.subject | restaurant | en_US |
dc.subject | Nutrition | en_US |
dc.title | Nutritional Information and Portion Size in Relation to Customer Purchase Behaviour | en_US |
dc.type | National | en_US |
dc.description.page | 409-426 | en_US |
dc.volume | 10(3) | en_US |
dc.description.type | Article | en_US |
item.grantfulltext | open | - |
item.openairetype | National | - |
item.fulltext | With Fulltext | - |
Appears in Collections: | Journal Indexed MyCite - FHPK |
Files in This Item:
File | Description | Size | Format | |
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APJIHT_Vol10(3)_LTHIC2020 FULL.pdf | 742.3 kB | Adobe PDF | View/Open |
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