Virtual Heritage Tour Through Augmented Reality (AR): Application on Museums in Kota Bharu, Kelantan

Abstract

Cultural tourism contributes almost 40% of profits to the worldwide tourism sector in which museums have become one of the main focuses to world heritage sites (UNESCO, 2020). Based on these factors, the museum is an influential institution to display our cultural products and potentially attract tourists. Along with the evolution of the museum institution, now the museum is a non -formal educational institution and as a place to spread manifestations and present our culture and heritage. Nonetheless, due to the current issues of the Corona Virus (COVID19) pandemic that hit the world in 2019 constrained the presence of visitors to museums. Thus, the Augmented Reality (AR) application seen provide a new form and alternatives to recent era visits that might influence the attention and interest of the community, especially the younger generation nowadays.