Please use this identifier to cite or link to this item:
http://hdl.handle.net/123456789/2234
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Nurul Ashykin Abd Aziz | en_US |
dc.date.accessioned | 2022-01-04T08:35:47Z | - |
dc.date.available | 2022-01-04T08:35:47Z | - |
dc.date.issued | 2021-02 | - |
dc.identifier.issn | 2600-884X | - |
dc.identifier.uri | http://hdl.handle.net/123456789/2234 | - |
dc.description | Others | en_US |
dc.description.abstract | The franchise industry is one of Malaysia’s crucial sectors that plays vital role as the key driver in the country’s economic growth. It brings development and offers job opportunities. The recent technological developments have led to changes in business strategies for most business, including franchising. The current crisis of the global pandemic urges most business to rely on digital platforms to remain competitive in the increasingly challenging markets. | en_US |
dc.language.iso | en | en_US |
dc.publisher | Malaysia Franchise Association | en_US |
dc.title | Franchising: Accelerating Digital Transformation in Franchise Business | en_US |
dc.type | National | en_US |
dc.description.page | 10-11 | en_US |
dc.volume | 02/2021 | en_US |
dc.description.type | Article in Magazine/Newsletter/Bulletin/Newspaper | en_US |
dc.contributor.correspondingauthor | ashykin.a@umk.edu.my | en_US |
item.fulltext | With Fulltext | - |
item.openairetype | National | - |
item.languageiso639-1 | en | - |
item.grantfulltext | open | - |
crisitem.author.dept | UNIVERSITI MALAYSIA KELANTAN | - |
crisitem.author.orcid | https://orcid.org/ 0000-0001-9753-3257 | - |
Appears in Collections: | Faculty of Entrepreneurship and Business - Other Publication |
Files in This Item:
File | Description | Size | Format | |
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Franchise Mind Vol.22021.pdf | 6.58 MB | Adobe PDF | View/Open |
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