1. My Scholar, Digital Library Repository, Universiti Malaysia Kelantan
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  3. Faculty of Entrepreneurship and Business - Other Publication
Please use this identifier to cite or link to this item: http://hdl.handle.net/123456789/2234
DC FieldValueLanguage
dc.contributor.authorNurul Ashykin Abd Azizen_US
dc.date.accessioned2022-01-04T08:35:47Z-
dc.date.available2022-01-04T08:35:47Z-
dc.date.issued2021-02-
dc.identifier.issn2600-884X-
dc.identifier.urihttp://hdl.handle.net/123456789/2234-
dc.descriptionOthersen_US
dc.description.abstractThe franchise industry is one of Malaysia’s crucial sectors that plays vital role as the key driver in the country’s economic growth. It brings development and offers job opportunities. The recent technological developments have led to changes in business strategies for most business, including franchising. The current crisis of the global pandemic urges most business to rely on digital platforms to remain competitive in the increasingly challenging markets.en_US
dc.language.isoenen_US
dc.publisherMalaysia Franchise Associationen_US
dc.titleFranchising: Accelerating Digital Transformation in Franchise Businessen_US
dc.typeNationalen_US
dc.description.page10-11en_US
dc.volume02/2021en_US
dc.description.typeArticle in Magazine/Newsletter/Bulletin/Newspaperen_US
dc.contributor.correspondingauthorashykin.a@umk.edu.myen_US
item.fulltextWith Fulltext-
item.languageiso639-1en-
item.openairetypeNational-
item.grantfulltextopen-
crisitem.author.deptUNIVERSITI MALAYSIA KELANTAN-
crisitem.author.orcidhttps://orcid.org/ 0000-0001-9753-3257-
Appears in Collections:Faculty of Entrepreneurship and Business - Other Publication
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