Community Capacity Building and Participation Level of Registered Homestay Operators towards Homestay Performance in Selangor, Malaysia

Abstract

Increasingly, registered homestay operators went to be idle homestay business led to the all-out number of active Ministry of Tourism, Arts and Culture homestay diminishing from 16 homestays to 11 homestays in 2019. Therefore, the study attempts to investigate community capacity building (CCB) and the participation level of registered homestay operators whether their attitudes and behavior influence the outcomes of CCB and the types of participation level leading to the declining trend in homestay performance. This study used the convergent parallel design that involves collecting and analyzing two independent strands of qualitative and quantitative data in a single phase. A total of 206 participants were chosen from registered homestay operators. The result demonstrates that the registered homestay operators face inadequate community capacity building and passive participation; lack of coordination and collaboration among homestay coordinators, homestay operators and the local community; noncompliant homestay product designing and development; instability and unavailability of investment and incentives; lack of homestay marketing approach; and limited homestay business networking. Homestay monetary adequacy is one of the inspirational factors were the homestay business capable of bringing enough profit, thus the homestay operator finds the business is worthwhile to keep going for the foreseeable future.