Tourist Experience and Technology Application in Bangladesh

Abstract

The application of technology in the tourism and hospitality industry has both direct and indirect influences on tourist experience. Bangladesh accommodates varieties in its tourism and hospitality industry. The application of advanced technologies adds inimitable dimensions where tourists have become more technology-oriented in collecting information about the products and services they tend to use. A good number of research studies is conducted covering tourist experiences from technology application in the tourism and hospitality industry. However, there is still space to contribute to this very particular research area. This review chapter comprehensively focuses on tourist experiences generated from using innovative tourism and hospitality technologies in Bangladesh. This chapter explores that the number of technology relied tourists is on the rise. The tendency to develop tourist-friendlytechnology-based applications is dominant. This research identifies a sharp challenge in fulfilling the desired level of tourist experience. There is an uneven situation in terms of both availability and the use of innovative tourism and hospitality technologies. Also, there is a sharp gap between the expectation of tourists and the experiences they receive. This study suggests effective strategy formulation and implementation in the Bangladesh tourism and hospitality industry for better tourist experiences from innovative technology application.