Potential and opportunities of Sungai Sedim Amenities Forest as ecotourism products in Malaysia

Abstract

The strength of Malaysia's tourism is not only in eco-tourism products but also the destinations offered which are cheap, safe and easy to visit. Malaysia has many interesting places for the growing eco-tourism segment not only among domestic consumers but also from overseas especially for those who want to see the beauty of the environment and to relax from the bustle of the city. Ecotourism products in Malaysia are not only seen as an activity but also as a catalyst for the sustainability of nature. Hutan Lipur Sungai Sedim (HLSS), one of the most popular destinations in Kulim district, Kedah, is the study area. The selection of HLSS is due to its features and future assistance to all nearby areas which has been recognized as one of the "FIVE preferred destinations in Asia Pacific". Thus, this study attempts to discover the opportunities and potential of HLSS as one of the most popular ecotourism products worldwide. Qualitative approach has been used in this study with the involvement of 59 respondents. The results show that HLSS has potential to be recognized as one of the best ecotourism destinations in Malaysia with various privileges such as flora and fauna, waterfalls, Tree Top Walk, rugged air sports and the like are available to everyone. Opportunities are recognized as Malaysia's leading ecotourism products by providing niche-market products, home-stay programs, infrastructure development and development as well as small and medium-sized entrepreneurship development.