Are We There Yet? User Interface Elements in Tourism Mobile App

Abstract

Tourism activities have been put on hold due to COVID-19, globally and locally. A return to domestic travel will follow once the movement control order (MCO) is lifted. Despite the travel restriction, Destination Management Organizations (DMOs) have to ensure that their websites and mobile apps are up to date to accommodate travelers’ current needs. For instance, IATA is piloting its mobile travel app with health and vaccination information. If this pilot is successful, a digital travel passport could mitigate the risk of importing COVID-19. With that in mind, DMOs need to re-evaluate their tourism apps design. Therefore, this study aims to examine the Malaysian Government-related DMO tourism apps to propose user interface (UI) tourism mobile app guidelines.