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Title: Sarcasm language communication in seloka pandir and pak kaduk [Komunikasi bahasa sindiran dalam seloka pak pandir dan pak kaduk]
Authors: Jabar N.A. 
Ghazali M.F.M. 
Keywords: Pak kaduk;Pak pandir;Sarcasm;Seloka;SPEAKING framework
Issue Date: 2021
Publisher: Penerbit Universiti Kebangsaan Malaysia
Journal: Jurnal Komunikasi: Malaysian Journal of Communication 
The creative work of traditional Malay poetry is recording the story of a life filled with examples. Traditional Malay poetry serves as the main communication tool used by the ancestors until now. Among the poems involved are seloka; its original function was created to provide entertainment to society by raising certain icons as references. This study focuses on the role of seloka as a tool of personal communication and criticism with the concept of teaching to the imaginary. Among the seloka used as a reference are Seloka Pak Kaduk and Pak Pandir. Library methods and research materials such as articles, books, magazines and theses are used as the basis for this study. The objective of the study is to analyze the communication process in seloka. In addition, this study examines the wisdom of the community to communicate. The theory underlying this study is the SPEAKING framework by Dell Hymes. This theory aims to look at the types of satire found in the two ditches. The findings showed that the method of communication for smooth gentle satire is one of the identities of the Malay community in disseminating criticism among them. Seloka brings a good impact on the communication innovation process in the Malay community in producing a nation that has good social behaviour.
ISSN: 2289151X
DOI: 10.17576/JKMJC-2021-3701-21
Appears in Collections:Faculty of Creative Technology & Heritage - Journal (Scopus/WOS)

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