The effect of frozen food to health: A case study among consumers in Kelantan

Abstract

The demand for frozen food shows an increasing growth as more people involved in workforce. Consumers prefer frozen food for various reasons as it is more convenient and offer health claims that fit consumers' preferences. However, some frozen food contains harmful ingredients that may affect consumers' health. Consumers hardly distinguish nutrient content, structure-function and health claims. Thus consumers' awareness towards health effect from frozen food is somewhat questionable. The study indicates that knowledge, attitude and practice have an impact toward the effect of frozen food towards health. Self-administered survey was conducted and 60 people in Kelantan randomly were asked to complete the questionnaire based on knowledge, attitude and practice towards the effect of frozen food to consumer health. The finding indicate that knowledge, attitude and practice have an impact toward the effect of frozen food to health. Awareness among consumers regarding health issue caused by frozen food should be a concern from government and media.