The relationship of perceived behavioural control toward intention of consumer in application of organic fertilizers in Selangor

Abstract

The purpose of this study is to identify the relationship between perceived behaviour control of consumers towards intention of consumer toward the application of organic fertilizers in Selangor. A simple random sampling technique was applied in selecting 86 consumers at MAHA event located at MAEPS, Serdang, Selangor. The consumers were asked to answer the questionnaire which distributed to them to get the data. The data were then analysed by using the software of SPSS version 21.0. Based on the result of statistical tests, the perceived behaviour control had a statistically significant association with the intention of consumers toward application of organic fertilizers in Selangor. From this study, it shows that the consumer is more intent to use healthy product such as organic fertilizers in order to choose a healthy lifestyle on themselves and also on the environment.