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http://hdl.handle.net/123456789/1727| Title: | Customer Loyalty: Are They Really Loyal? | Authors: | Nurul Awati Mohd Lazin Muhamad Saufi Che Rusuli Noraaini Mustapha wan mohd nadzrol bin wan mohd nasir Siti Sarah Omar Rosmaini Tasmin |
Keywords: | Customer loyalty; Habit; Perceived risk; Satisfaction; Trust | Issue Date: | 2021 | Publisher: | Springer International Publishing | Journal: | Lecture Notes in Networks and Systems | Conference: | Lecture Notes in Networks and Systems | Abstract: | The significant growth of online shopping makes the competition in this industry become more intense. Maintaining customer loyalty has been recognized as one of the essential factors for business survival and growth. The purpose of this study is to examine empirically the influence trust, perceived risk, satisfaction and habit on customer loyalty in online shopping. This study discusses the influence of trust, perceived risk, satisfaction and habit on customer loyalty toward online shopping. However, the results revealed that trust, perceived risk, satisfaction and habit have significant impact on customer loyalty toward online shopping. |
Description: | Scopus |
URI: | http://hdl.handle.net/123456789/1727 | ISSN: | 23673370 | DOI: | 10.1007/978-3-030-69221-6_40 |
| Appears in Collections: | Faculty of Entrepreneurship and Business - Proceedings |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| _3. Noraani Mustapha_ - _Google Scholar_.pdf | 135.21 kB | Adobe PDF | View/Open |
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