Please use this identifier to cite or link to this item:
http://hdl.handle.net/123456789/1678
DC Field | Value | Language |
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dc.contributor.author | Ariawatella Vanessa Anak Watt | en_US |
dc.contributor.author | Dayang Hazizah Johan | en_US |
dc.contributor.author | Muhammad Affiq Jalil | en_US |
dc.contributor.author | Yong Xin | en_US |
dc.contributor.author | Harnidah Samengon | en_US |
dc.contributor.author | Othman, Nur Azimah | en_US |
dc.contributor.author | Derweanna Bah Simpong | en_US |
dc.date.accessioned | 2021-05-06T05:44:38Z | - |
dc.date.available | 2021-05-06T05:44:38Z | - |
dc.date.issued | 2020 | - |
dc.identifier.isbn | 978-967-2229-34-6 | - |
dc.identifier.uri | http://hdl.handle.net/123456789/1678 | - |
dc.description | Others | en_US |
dc.description.abstract | The study aimed to examine the relationship between price, organic food knowledge, health consciousness, environmental consciousness and purchase intention towards organic food among Generation Y in Malaysia. Specifically, this study has two objectives which is to identify the factors influence the purchase intention towards organic food among Generation Y in Malaysia and to assess the relationship between Generation Y purchase intention and factors influencing the purchase intention towards organic food. To achieve the research objectives, quantitative study has been used in this research. A survey was carried out and 384 respondents completed questionnaires which consisted of 29 questions. | en_US |
dc.publisher | UMK PRESS | en_US |
dc.subject | Price, Organic Food, Health, Environmental, Purchase Intention, Generation Y | en_US |
dc.title | The Effectiveness of Banana Leaf as a Food Wrapper in Pasar Siti Khadijah | en_US |
dc.type | National | en_US |
dc.relation.conference | Nurturing Hospitality, Tourism & Wellness World | en_US |
dc.description.page | 73-80 | en_US |
dc.relation.seminar | 3rd Hospitality, Tourism & Wellness Colloquium 2019 (HoTWeC 3.0) Nurturing Hospitality, Tourism & Wellness World | en_US |
dc.date.seminarstartdate | 2019-12-02 | - |
dc.date.seminarenddate | 2019-12-02 | - |
dc.description.placeofseminar | UMK | en_US |
dc.description.type | Proceeding Papers | en_US |
item.grantfulltext | open | - |
item.openairetype | National | - |
item.fulltext | With Fulltext | - |
crisitem.author.dept | Universiti Malaysia Kelantan | - |
Appears in Collections: | Faculty of Hospitality, Tourism and Wellness - Proceedings |
Files in This Item:
File | Description | Size | Format | |
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PROCEEDING.pdf | 467.31 kB | Adobe PDF | View/Open |
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