Performance Expectancy, Effort Expectancy and Social Influence towards Continuance in Adoption of Mobile Application Use

Abstract

This study aims to investigate factors influences that may affect tourist continuance in the adoption of mobile application use. This study was conducted in Peninsular Malaysia. This study proposes three factors that influence continuance in the adoption of mobile application use consist of performance expectancy, effort expectancy and social influence. There are 384 respondents selected for online surveys and researchers manage to get back 250 responses. The data analysis used in this study is descriptive statistics and Pearson Correlation. The study revealed that there is a positive relationship between performance expectancy, effort expectancy and social influence towards continuance in the adoption of mobile applications use among tourists in Malaysia.