The representation of Islam within social media: a systematic review

Abstract

This systematic review was carried out to provide insights into how Islam has been represented in social media; and the omissions and gaps in the synthesized literature on the topic. Two databases – Scopus and the Web of Science – were explored to collect data. Primary searches between 2010 and 2019, revealed more than 100 studies dealing with the topic of investigation. After scrutinizing abstracts and removing duplicates, 36 studies came within the research criteria and were retained for analysis. A thematic analysis was conducted for the derivation of themes. The themes that emerged were: (1) Islam as a liberal religion; (2) Islam as a religion of extremism and terrorism; (3) Islam as religion of gender discrimination; (4) Islam as a religion of collective identity; and (5) Islam as a humane religion. Although the representation of Islam in social media is wide-ranging, more empirical studies found that social media users represent Islam negatively than studies which revealed positive view of Islam by social media users.