Acceptance of Customers in Self-Order Technology Service at McDonald’s Kota Bharu, Kelantan

Abstract

In this globalize era, the development of the technology is getting rapid and various technology innovations are introduced in food and beverage industry. The technology innovation eases customers’ in their daily lives. One of the innovations that have a great popularity among customers is self-order kiosk service. This research attempts to determine the acceptance of customers towards self-order technology service in food and beverage industry. The target respondents of this research are customers who use the self-service kiosk at McDonald’s in Kota Bharu. The respondents consist of 306 people.was collected among local and international tourist in both locations, Penang and Kuala Lumpur. Questionnaires was distributed and data was collected. The series of statistical analysis was based on the data collected.