Usage Intention on M-Wallet Application Among Tourist in Malaysia

Abstract

Recently, millions of travelers have shifted to a mobile wallet (M-wallet) to purchase travel products. This cashless electronic transaction has made traveling easier and hassle free. However, the low merchant acceptance rates in Malaysia and security issues of M-wallet are the reasons behind the low-level acceptance of M-wallet among tourists. Thus, this study aims to explain the usage intention of M-wallet application among tourists in Malaysia by using the Technology Acceptance Model (TAM). Self-administrated questionnaires were used to collect responses from 300 tourists at KL Sentral, Merdeka Square, the National Mosque and an airport. Results indicated that perceived usefulness, perceived ease of use and perceived expressiveness have a positive influence towards tourist usage intention on M-wallets. The authors believe that this study will benefit those who plan to improve their business performance by starting to use M-wallets in the tourism industry and be an accountable reference for future research study.