The Relationship Between International Tourist Expectations, Destination Image, Perceived Quality and Tourists Satisfaction Towards Shopping Hub in Bukit Bintang, Kuala Lumpur, Malaysia/

Abstract

Albeit, shopping is not the main reason for travelling, it is an important part of any tourists’ experience, which will eventually lead to greater satisfaction. Thus, this research aims to identify the relationship between tourist expectations, perceived quality and destination image towards shopping at Bukit Bintang as Bukit Bintang is one of the most popular shopping hubs in Malaysia. Data is collected by conducting quantitative research, which is by distributing 384 questionnaires to international tourists who came to shop at Bukit Bintang. The data collected was analyzed using the Statistical Package for Social Science (SPSS). The results indicated that there is a relationship between tourists’ expectations, destination image, perceived quality and tourists’ satisfaction towards shopping hubs in Bukit Bintang, Kuala Lumpur. The findings of this study could provide better guidelines for the tourism management and destination operators to further develop better strategies in satisfying travelers at Bukit Bintang, Kuala Lumpur, Malaysia.