The Impact of Community Based Tourism on Socio-Cultural and Economic Aspect of Orang Asli in Dusun Kampung Kuala Mu, Sungai Siput

Abstract

Community based tourism (CBT) has long been promoted to Malaysia Indigenous people also known as Orang Asli as a way to the development of community socio-economic. Moreover, community based tourism helps in improving the quality of life for the Orang Asli. The main approach of CBT is also significant for their future to preserve their cultures for the next generation and the continuation of their traditions. In this light, this study sets out to explore the impact of community based tourism with a focus on socio-cultural and economic impact. This study thus empirically measures the impact of community based tourism (CBT) on social cultural and economic aspects of Orang Asli in Kampung Kuala Mu, Sungai Siput. This study is structured through an interview with the Orang Asli community, identified directly in managing the related tourism products. Using a qualitative approach this research interviewed three Orang Asli who are directly involved with the community based tourism business. Through a thematic analysis, some useful insights significantly obtained. Attitude, cultural, employment, pushing local businesses are the attributes that support them in participating in the tourism industry business. The overall qualitative result is explicitly showing that attitudes, cultural, employment and pushing local economy impact and support the Orang Asli tourism business, which in this case, focusing on CBT.