Motorsports Tourism: Synergy And Prospects

Abstract

Sports tourism is now recognized as a tourism niche with significant economic potential. Typically, this tourism attracts domestic and international participants who are then supported by a global audience. In Malaysia, it contributes about RM5 billion annually through accommodation, logistics, and tourist spending. Malaysia currently organizes several motorsports events, for instance Motorcycle Grand Prix (MotoGP), Asia Road Racing Championship (ARRC), and Malaysian Cub Prix. Regular raceevents generate substantial returns to society and the economy. The core of motorsport tourism is the awareness of sport travelers of the existence of motorsport events in a destination. The strengths of motorsports as a tourism attraction include the lengthy period in which the events take place, publicity and coverage by print and electronic media, sponsorship from domestic and multinational companies,and additional business opportunitiesfor locals. This study examines the development, synergy, and prospects of motorsport tourism in Malaysia. Further research is needed to explore its social and psychological impacts and to design effective strategies to enhance the quality of experiences of motorsport tourists.