The effect of domestic tourist perceived risk on revisit intention in Malaysia

Abstract

Abstract: Tourism research identified that the risk element has a significant impact on tourist intention to travel and tourist destination choice criteria. The connection between domestic tourists perceived risk and revisit intention has not been widely explored mainly in Malaysia context, but the existing studies suggest a close connection among them.This study aims to examine the affect tourist perceived risk toward their revisit intention to visit tourist destination in Malaysia. A total of 384 sample valid responses were obtained.The sampling method for domestic tourist was convenience sampling method. Data collection instrument was a questionnaire which adapting the self-administered questionnaire distributionThe Partial Least Square Structural Equation Model (SEM-PLS) was used to analyze the information. A Partial Least Square findings verified model fitness in the population studied. Similarly, the results of the path analysis found that the intention of visiting tourist destination in Malaysia was affected by physical and financial risk.