Yang Q.

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Yang Q.

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Subject: Brand equity

Results 1-2 of 2 (Search time: 0.001 seconds).

	Issue Date	Title	Author(s)
1	2022	Sustainable customer retention through social media marketing activities using hybrid SEM-neural network approach	Yang Q. ; Hayat, N. ; Mamun A.A. ; Makhbul Z.K.M. ; Zainol, N.R.
2	2022	Celebrity Endorsement, Brand Equity, and Green Cosmetics Purchase Intention Among Chinese Youth	Lili Z. ; Al Mamun A. ; Hayat, N. ; Salamah A.A. ; Yang Q. ; Ali M.H.