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Full Name
Naeem Hayat
Variants
Naeem Hayat
Naeem, H.
Hayat, N.
Hayat, Naeem
 
Email
naeem.h@umk.edu.my
 
 
Scopus Author ID
Country
Malaysia
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Publications
(Others)

Refined By:
Subject:  Brand equity

Results 1-2 of 2 (Search time: 0.001 seconds).

Issue DateTitleAuthor(s)
12022Sustainable customer retention through social media marketing activities using hybrid SEM-neural network approachYang Q. ; Hayat, N. ; Mamun A.A. ; Makhbul Z.K.M. ; Zainol, N.R. 
22022Celebrity Endorsement, Brand Equity, and Green Cosmetics Purchase Intention Among Chinese YouthLili Z. ; Al Mamun A. ; Hayat, N. ; Salamah A.A. ; Yang Q. ; Ali M.H.