Issue Date | Title | Author(s) |
2022 | Celebrity Endorsement, Brand Equity, and Green Cosmetics Purchase Intention Among Chinese Youth | Lili Z. ; Al Mamun A. ; Hayat, N. ; Salamah A.A. ; Yang Q. ; Ali M.H. |
2022 | Energy Conservation Behaviour Among the Malaysian Youth: A Study Under the Premises of Value-Belief-Norm Model | Al Mamun A. ; Hayat, N. ; Masud M.M. ; Yang Q. ; Salameh A.A. ; Salleh M.F.M. |
2022 | How health motivation moderates the effect of intention and usage of wearable medical devices? An empirical study in Malaysia | Hayat, N. ; Zainol, N.R. ; Salameh A.A. ; Al Mamun A. ; Yang Q. ; Md Salleh M.F. |
Oct-2022 | Modeling the adoption of medical wearable devices among the senior adults: Using hybrid SEM-neural network approach | Xinyan Z. ; Mamun A.A. ; Ali M.H. ; Siyu L. ; Yang Q. ; Hayat, N. |
Jul-2022 | Modeling the Intention and Adoption of Wearable Fitness Devices: A Study Using SEM-PLS Analysis | Yang Q. ; Al Mamun A. ; Hayat, N. ; Jingzu G. ; Hoque M.E. ; Salameh A.A. |
2023 | Modeling the intention and donation of second-hand clothing in the context of an emerging economy | Wu M. ; Al Mamun A. ; Yang Q. ; Gao J. ; Rahman, M. K. ; Al Shami S.S.A. |
Jun-2022 | Modelling the mass adoption potential of wearable medical devices | Yang Q. ; Al Mamun A. ; Hayat, N. ; Salleh M.F. ; Jingzu G. ; Zainol, N.R. |
2023 | Modelling the mass consumption potential of organic food: Evidence from an emerging economy | Yang Q. ; Xinyue L. ; Hoque M.E. ; Mamun A.A. ; Rahman, M. K. ; Yao J. |
2023 | Modelling the significance of organizational conditions on quiet quitting intention among Gen Z workforce in an emerging economy | Xueyun Z. ; Al Mamun A. ; Masukujjaman M. ; Rahman, M. K. ; Gao J. ; Yang Q. |
2022 | Predicting the intention to adopt wearable payment devices in China: The use of hybrid SEM-Neural network approach | Luyao L. ; Al Mamun A. ; Yang Q. ; Hayat, N. ; Hoque M.E. ; Zainol, N.R. |
2022 | Predicting the Intention to Pursue Certified Professional Accountancy Qualification Among the Accounting Students | Chi T.K. ; Sin Yi T. ; Al Mamun A. ; Hayat, N. ; Salamah A.A. ; Yang Q. |
2022 | Predicting the Mass Adoption of eDoctor Apps During COVID-19 in China Using Hybrid SEM-Neural Network Analysis | Yang Q. ; Mamun A.A. ; Hayat, N. ; Md. Salleh M.F. ; Salameh A.A. ; Makhbul Z.K.M. |
2022 | Sustainable customer retention through social media marketing activities using hybrid SEM-neural network approach | Yang Q. ; Hayat, N. ; Mamun A.A. ; Makhbul Z.K.M. ; Zainol, N.R. |
7-Apr-2022 | Sustainable Economic Development Through Entrepreneurship: A Study on Attitude, Opportunity Recognition, and Entrepreneurial Intention Among University Students in Malaysia | Wiramihardja K. ; N’dary V. ; Al Mamun A. ; Munikrishnan U.T. ; Yang Q. ; Salamah A.A. ; Hayat, N. |