Browsing by Author Ali M.H.

Showing results 1 to 4 of 4
Issue DateTitleAuthor(s)
2022Celebrity Endorsement, Brand Equity, and Green Cosmetics Purchase Intention Among Chinese YouthLili Z. ; Al Mamun A. ; Hayat, N. ; Salamah A.A. ; Yang Q. ; Ali M.H. 
Sep-2022Exploring the smart wearable payment device adoption intention: Using the symmetrical and asymmetrical analysis methodsHayat, N. ; Al Mamun A. ; Salameh A.A. ; Ali M.H. ; Hussain W.M.H.W. ; Zainol, N.R. 
Oct-2022Modeling the adoption of medical wearable devices among the senior adults: Using hybrid SEM-neural network approachXinyan Z. ; Mamun A.A. ; Ali M.H. ; Siyu L. ; Yang Q. ; Hayat, N. 
Sep-2022Modelling the significance of website quality and online reviews to predict the intention and usage of online hotel booking platformsSalameh A.A. ; Al Mamun A. ; Hayat, N. ; Ali M.H.