Browsing by Subject 4As marketing mix
Showing results 1 to 1 of 1
| Issue Date | Title | Author(s) |
|---|---|---|
| 15-May-2023 | Fast-Food Restaurant Consumer Preferences in Using Self-Service Kiosks: An Empirical Assessment of the 4As Marketing Mix | Alliffaizi Arsat ; Mohd Hafiz Hanafiah ; Nur Ida Fatihah Che Shalifullizam |